Creatives are people who, well...create. Leading people who create something new is different from leading people who do more repetitive tasks. By understanding the differences when leading Creatives, you (and they) can make the best use of their talents.
The LeadingCreatives crew is going back on the road, this time to Lisbon, Portugal. Having spent lots of time in Asia, it'll be interesting to learn more about attitudes and cultures on the other side of the globe. We're looking forward to learning!
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