There are a few entries that I think bear repeating every now and then, such as this one on the importance of physical fitness. Fitness activities can help keep the creative juices flowing, give people the energy to work hard, and lower your firm's health care costs. Good fitness among your Creatives can increase revenues and decrease costs, which according to my calculations means higher profits for you. If you want those benefits, you should consider helping people achieve their fitness goals.
And I'm not just saying that because I ran the Hong Kong Marathon (again) yesterday.
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